About Frank Gustafson…

I’m Frank Gustafson, founder of OneBoldMove and the Lead Like a Marine Podcast, thanks for stopping by my site!

What the heck does OneBoldMove mean anyway, and why should I care? Great questions! Let me give you a brief background and then I’ll tell you what it is and why you should care… deal? Cool…

When I sold my last company and moved back to Texas in early 2013, I was looking for a new adventure. I spent the last 30+ years in leadership, management, executive leadership and as an entrepreneur.

During these 30 years there wasn’t much I didn’t do. I spent time in all phases of business. I worked a TON of hours and made a great living. That living made a great life for my family. We had ups and downs, fat years and lean years (monetarily and physically).

In the eyes of the world I seemed to get lucky each time I made a new move. Some of my moves were calculated and some of them were based on a gut feel.

What Moves?


  • Dropped out of HS
  • Joined the Marine Corps
  • Started my first “REAL” business at 18Moved into a HUGE house that I couldn’t afford, or furnish (this paid off big-time!)
  • Quit a great job (VP Ops) and moved 1000 miles North, where I knew no one
  • Married my dream girls, Theresa and Jennifer (Jen was 3)
  • Muscled my way into a new gig and developed a six figure income in 1 year
  • Had two Sons!
  • Quit that great paying job, took a 175K pay cut to join a friend in a startup
  • Helped grow that company (as Exec VP) from 5 people to over 600 in 16 years… and make a ton of money in the process (I filled my bank account but I emptied my soul)
  • Lost a million dollars in a year… yup! (I learned more that year than in any before or since)
  • Quit to start a business in an industry I knew nothing about (loved it)
  • Sold everything and moved back to Texas to be near family

All of these moves were risky, but each one paid off in dividends I could not have imagined.

I believe that life is made up of BoldMoves. These do not have to be daring feats of heroism. They can be normal every-day decisions, that can and will impact the future in a great and meaningful way.

I was fortunate enough to have been raised by a father that expected me to give my maximum to everything I did. He set the bar high. When I left the comfort and care of his home, I sought out new mentors and wise advisors. Some great men and women who have sowed into me in great ways have blessed me tremendously.Moving forward!

In that same spirit, I give back.

Now I was setting a new course for my second half adventure… My wife and I talked through everything we’d been through. We talked about all of the BOLD moves we made… there it was. I will take all my years of experience, boil it down and figure out a way to add value in the lives of others.

Oneboldmove was born!

So that’s where the name and the concept came from… what do the words mean? Great question. Here’s what I found…

  • ONE
  • Bold
  • Move
  • particular, separate, single, singular, sole, solitary, special, specific, alone, definite, different, lone, only, peculiar, precise, uncommon, unique, anyone, anyone at all, defined, diverse, express, individual, marked, numerous, specified, each, secluded, isolated, unaccompanied, ally, associate, combine, conjugate, join, linked, match, merged, tied, unified, united
  • adventurous, audacious, courageous, daring, fearless, heroic, resolute, forward, gallant, assuming, enterprising, intrepid, unafraid, undaunted, valiant, valorous, agile, alert, alive, animated, brisk, daring, determined, dexterous, diligent, dynamic, eager, energetic, engaged, enthusiastic, eventful, fresh, hard-working, high-spirited
  • act, action, change, maneuver, motion, ploy, procedure, shift, alteration, modification, proceeding, stir, stroke, turn, accomplish, achieve, begin, carry on, carry out, consummate, create, develop, do, execute, function, go about, knock off, labor, make progress, maneuver, operate, percolate, perpetuate, persevere, persist, pursue, respond, serve

What I can do for you…

Now let me break it down for you. I am an experienced executive coach, business consultant, leadership trainer, author and certified speaker.

I serve busy, over-worked, under-appreciated professionals and entrepreneurs who have burned the candle at both ends for way too long. I help them chart a course for their future.

This course does not necessarily involve HUGE earth shattering change (though it could). Altering your course could just mean that you need a new paradigm, a new perspective or a shift in attitude about what you do now.

Answer these…

  • Do you want to start a new business?
  • Do you want to figure out how to move your current business over the hump?
  • Do you want to discover your calling, your passion, and your God given talents?
  • Do you want to stop emptying your soul as you earn a living?
  • Do you work for a paycheck or a passion?
  • Do you own or manage a business or team that has lost its passion?
  • Do you want to be more fulfilled in your current work? Or Business?
  • Do you not understand what I’m saying, but want to avoid all of the above headaches?

If the answer to one or more of them was “YES”. Well…

That’s why you “should care”.

Do you realize that 78% of working Americans today are either disengaged or actively disengaged in their work? That’s what the Gallup organization findings reveal. That is unimaginable.

Think of the loss of productivity. Forget that! Look around, how many people around you are just going through the motions? Just trying to make it to payday, retirement, inheritance day… or just Friday! This is not what this country was founded on!

Gallup also tells us that 70% of the US workforce desires to LEAVE their current job, but they stay because the don’t believe that they can find meaningful work anywhere else. Good news for the boss? NO… again… NO!

As an employer, I never wanted someone working for me who wanted to be somewhere else every time they walked in the door. This leads to a lack of productivity, low morale and piss poor customer service… along with a hundred other problems!

Determine to Endeavor!

These problems MUST be resolved, or we stay stuck, and stuck sux! That’s what OneBoldMove is all about. Determine your calling, discover a new course, design your next move, demystify your passion, develop a new mindset, all it takes is OneBoldMove.

I love what Les Brown says about three key ingredients required to create great success in life… Success, no matter how you define it…

  • Power – You have the power within you to do more that you think you can. Pursue greatness, Renew your mind, Re-train your brain!
  • Passion – “You were not born to work for living but to live your making, and in living your making you will make a living.” What excites you? What are you doing about it?
  • Persistence – Og Mandino, in his book “The Greatest Salesman in the World” says, “I will persist until I succeed”. Most people quit just before success. Have you quit? No worries, today is the perfect time to START again!

Thanks again for stopping by… I look forward to serving you in any capacity that I can!

Semper Fi,
Frank

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