The endurance of a business owner is constantly tested. Your mental and physical endurance are critical to your ability to make it through another day, another project or the next sales call. To get you over the hump, think of the bigger picture, think of the reason that you decided to start your business.
Endurance is an Action Word
For our purposes here endurance is a verb. Thomas Mann calls it an act of aggression against fatality. He says that we should meet adverse conditions gracefully. In other words endurance can be seen as an action towards, not a reaction to fatigue, stress or hardship.
Ask any marathon runner and he will tell you that the marathon is a race of endurance. Sure it is physical and the stress and strain on the physical body are real, however the will to endure, is a mental battle. Endurance is an attack against the will to stop, to quit.
In business this scenario plays out in a looming deadline for a customer project, or a piece of equipment breaking down at a bad time. It is the mental will to pick up the phone and call the next prospect on your list after the ten before rejected your offer. Not only to do it, but to do it with a great attitude.
I recently sat through an online seminar that covered some tools that might be helpful to combat fatigue and stress. The presenter talked about some productive ways to manage energy. He also pointed out that we don’t typically have a “lack of time” problem, but we generally find that we don’t have the energy to devote to a particular task. He suggested:
- Schedule high value activities for times when your energy is typically higher. For example, if you are a morning person, do important things in the morning.
- Physical activity is critical. Studies show that exercise improves energy.
- Take frequent short breaks. Even a short ten minute walk, get some fresh air, get some sun, recharge your battery to increase your energy.
- Do nothing. Take some time to turn off the chatter in your brain. Sit, breathe, rest.
- Focus on the Big Picture, what is your “reason”, your vision and your mission
The presenter recommended using a web site called calm.com. In fact I am using it right now. You should hear the soothing music in my headset. It is really relaxing. I believe that it has made me more productive, and definitely less stressed and on edge. Give it a try.
When I was younger endurance was not an issue. Can you relate? In early 1989, I moved from Dallas to the Minneapolis area. My fiance still lived in Dallas. I can’t tell you how many times I left the office at 3:00 pm on a Friday and drove straight through to Dallas (1000 miles), only turn around and drive back on Sunday evening. I would pull into the office just in time to go to work. Where did that energy go?
I have had to muster that same endurance mindset many times over the years. Countless hours after dark and on weekends were invested in my business. Why? Because I had a goal and a a vision. I was prepared to do whatever it took to achieve my mission.
As I mentioned above endurance is an action word, it is mostly mental and it must be born out with a good attitude. As the leader in our business your endurance will play a critical role. If you can keep your mind and body right, you will do just fine. Just remember to focus on your big picture.
When has endurance been a factor in your business? Big project? Looming deadline? Just taking care of business? How did you make it through? – Our readers would love to hear your story. Please tap out a few lines in the comments section.