Dependable, Equals Trust in your Business

Dependability means consistently putting forth your best effort in an attempt to achieve the highest standards of performance.

Don’t you just love McDonalds? No, well most people would agree with you. Then, why in the heck are they so successful? It’s surely not their gourmet cuisine!

What does McDonald’s offer? Availability, Timeliness, Consistency, Reliability and Accountability. You can always depend on them to be there and be the same. They offer fantastic customer service options too. If you prefer self-service, they have recently spent loads of time on kiosk design so that customers have this option. Alternatively, you can still go to a cashier.

Available and On-Time

It may have been the way I was raised coupled with my time in the Marines, but being where I committed to be at the appointed time is a really big deal for me. I hate to be late! This is particularly important if you work in the competitive world of sales.

Have you ever been left waiting in a lobby or at a coffee shop? Your appointment was for 10:00 and it’s not 10:20. Grrr!! Of course, things happen and sometimes delays are inevitable. As long as that is the exception and not the rule.

As anyone who has ever attended a sales training course with a company like Impel Dynamic will admit, being there and being on time builds trust. Trust is absolutely critical to productive relationships, both in business and in personal life. We enjoy interacting with people we trust.

Consistent and Reliable

We are creatures of habit. Change is great and variety is the spice of life, or so I have heard. However, when it comes to running a business, being consistent is king.

Routine in business creates an environment where your employees can feel comfortable and confident. The rules of the game were the same yesterday, today and unless something requires improvement, they will be the same tomorrow. Your team knows what to expect and what is expected of them.

The output of your business must be consistent. Consistent high quality is best, but as McDonalds has proven, adequate and consistent almost always trumps inconsistent output.

Your customers or clients want the most for their money. I have found that most will stick with you if they know that you will be there through thick and thin if they know that you are available for them. Have you ever had a vendor that would not return a call, or failed to deliver over time. That will kill your business. Be consistent and reliable.

Side note… I am sitting on the patio, outside of a coffee shop in Excelsior, MN. As I was writing the last paragraph, a guy (looked like a business man), walked out of the door as he was dialing his cell phone. He stopped and waited… the person on the other end answered… he said, “Where are you?”… then he said “Sure… fine… talk to you later”. Then he hung up, shook his head, jammed his phone back in his pocket and walked to his car. TIP – Don’t be the guy on the other end of that call.


Accountability has always been huge for me. I have even told people… if I’m not there, or I don’d deliver… call the local hospitals because I have probably been in an accident. Are you a person of your word? If you tell me you’re going to do something, can I put it in the bank?

I would venture to say that most of the issues in business today can be traced back, somewhere, to a lack of accountability. Think about a deal that went bad or a customer that was lost or a vendor relationship that you broke off. Was the down fall based on a lack of accountability.

If you say you are going to do something… DO IT! If you know that you won’t be able to deliver, don’t promise to delivering. It’s really just that simple.

The Golden Arches

If you are just an avid health nut… skip the conclusion that follows.

The next time you are on a road trip and the pangs of hunger catch your attention, you need to refuel the biological engine, but where to stop. You see the Golden Arches of McDonalds in the distance.

What do you know for absolute certain?

  • their food is adequate
  • you can get in and out in a timely manner
  • the menu is the same as the one around the corner from your house
  • if something goes wrong, they will fix it.

In short – They’re Dependable, and you can trust them.

Always do what you say and say what you mean. If you are consistent you will build trust with your team, your vendors and your customers. Be a person of your word.